"The taste was different and stale!" said one woman who believes the pack of Newports she bought from a gas station on Detroits west side is fake
Murphy, A Theory of Rational Addiction, Journal of Political Economy 96 (August 1988), 675-700
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As best I can tell, the trick in generating OTC placebo group performance rates in the 3 to 4% range involves two primary factors: (1) frustration of a study participant's expectations of receiving free NRT products by being able to tell within 24-48 hours of quitting smoking that they were not receiving the "real thing"
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